Task 4 - Target Audience for 'The Hostage'

Who would be the audience for 'The Hostage' ?

The potential audience our thriller would probably attract would be a mass audience in the age of 15+.  Our movie would be quite commercial, with an uncomplicated storyline and easy to follow, but in an interesting way photographed to create lots of suspense.

MASS AUDIENCE

Because ‘The Hostage’ would be exhibited by large theatrical distributors, the primary 15-24y audience is in my view a Popcorn-audience, one that likes going to the cinema with a group of friends or boy-/girlfriend who buy lots of snacks there, and spend relaxed nights out with friends to see an entertaining movie.

 AGE 15 - 24 

The secondary audience (25-34) might like our film because it’s a basic thriller/horror storyline that promises to satisfy viewer’s expectations and won’t bore them, but at the same time it’s different made in terms of camera work, cast (only two people through whole film, including a psycho killer and a stunning young woman which could attract males) and the idea of using a slow pace to build tension which is not likely in thriller movies. I wouldn’t say the Hostage as film is really aiming for a specific gender. I think it’s quite equal, so the story provides entertainment for both. I reckon it’s also likely to be a boyfriend/girlfriend-cinema-night movie!

The gender thriller or horror in general rather aims to males, but more and more girls become very attracted  to these kind of movies. Especially as a girlfriend you go and see more scary movies. So probably the best way to promote and successfully sell a thriller movie is to get the boys/men taking their girls/women to the cinema!

 BOYFRIEND AND GIRLFRIEND ENJOY BEING SCARED TOGETHER