As summer holiday work, we were asked to invent three artists and write a music video for each.
These are my ideas.
Example 1)
Name of artist/band: Global Competition– “Ignoring her”
(Rock, Post-Punk band, 4 boys, 1 female singer)
Star image: Young rebels, enemies of mainstream and conservative dogmas and society, but dedicated to social and political problems all around the world.
Also very competitive and against other bands/artists who are bad idols for younger generation.
Youth, rebellion, fearless, commitment to the problems of our world.
Music Video treatment:
beginning: Real live recordings, like clips from TV News, showing explosions, war, bombings, disasterous 3rd world countries, crying women and babies, wounded people.... Fokushima. – quick cuts, grainy image
- diegetic sound of news clips, reporter voice etc.
- slow fade-in of beginning of song, mixing with short intercuts of images of band standing on a roof top of a sky scraper/very high house with flat roof
- sunset/ or sunrise?
- wide shots establish the band,handheld camera, bit shaky -> unstable situation of world matching lyrics
1st Verse: day/outside/sunny/buzzing high street
- the lead singer walking down that street, passing fancy expensive stores eg Louis Vuitton, Chanel, showing CU’s and MS’s of rich people with lots of shopping bags, laughing, celebrating their life and wealth
- panning to a homeless old woman with a baby in her arm sitting almost infront of the store on the sidewalk
- rich people don’t even notice her and get into their shiny red Maserati
- lead singer POV watching this and giving the woman some money
- big smile CU of woman
Chorus: back on roof top/night/weird orange-blue-dark sky
-fast panning around the band -> hinting on the globe, the earth, they sing about the world...!
->conveying a feel of off balance and chaos
->intercuts with extracts of News
2nd verse:night/outside a nightclub
- lead singer comes out of the club, in a good mood
- looks tipsy and starts walking towards the highstreet which is rather empty
- she hails a cab when she sees a very young beautiful girl on the other side of the street, she looks rough, but dressed up
- we see her in a wide shot – a car passes and we dont see her for a split of a second – when the car drove past, the girl turned into the old homeless woman the lead singer saw earlier, smiling her big grin
- shocked reaction shot of lead singer
- back to the othe side of street, the girl looks like the girl again and gets into a big fancy black car with dark windows
- obviously a prostitute, not older than 16 years
- no cabs in sight anymore
- it starts getting colder and raining
- lead singer walks down the empty street
- same street from earlier, but it changes while she’s walking:
• the high class stores transform into shabby corner shops with dodgy looking shop assistants (CUs showing them)
• the clean pavement transforms to be dirty and dumped with litter
• same sky color like in first chorus on roof top
- she starts running until she sees a scyscraper house on the high street (we recognize it from the chorus
- match-on-action: opening the door -> coming out of the door on the roof where the band already waits and plays as well lead singer #1 already stands infront of the mic and sings!
- Who is she?
- Lead singer #2 breaks down next to the band
Chorus: rooftop
- lead singer #2 still lies next to the band while they play the chorus
- her clothes vanish but they just change into the clothes of the young girl, and eventually she completely turns into her
- she gets up and walks around the band
- intercuts of this image and the original chorus(only band, and panning around)
- young girl sits down in a corner with brick wall stones on the roof, starts crying, puts her face into hands
- cut to band
- cut back to girl, but where she used to sit, sits the old woman with the baby
- music ends
- slowmotion – not completely slow motion, just decelerated movements of band putting down their instruments and leaving the rooftop through a door/gate to the stair case
- Extreme WShot of roof top: sun breaks through the dark sky
- Throwing a sun stream on the woman and the baby
- Fading out – black.
Exemple 2)
Band: Freddy Krueger - 'Nightmare'
Style: Heavy Metal, Screamo
5 male members
Image: "Slipknot" and "Bring me the horizon" like - dark, scary image, like outsiders back at highschool who seek revenge, sing of murder and death, hints on rebellion and violence, escape ideologies and life ruled by rules, conventions, limits, and realism
Music Video Treatment:
Opening sequence is a film sequence of the original movie "Nightmare on elmstreet" + diegetic film sound: girl goes to bed, slowly falls to sleep, turns around and Freddy lies next to her
diegetic scream but turned-up volume
shaky zoom out of movie, zooming into another bedroom
ECU of alarm clock showing 0:00h
ECU on eye of lead singer lying in bed and waking up, sharp opening of eye
song starts
establishing the room by showing the bed by looking down on it revealing the singer rolling onto his back
quite contrasting image to hard music playing
->whole sequence interrupted with quick intercuts of band playing as crazy/cut ins of instruments
1st verse: lead singer walking out of his house, whole world looks unreal, moving spooky looking trees, moving sidewalks growing bigger and smaller, people looking like zombies and giving him weird looks who looks normal
he enters a house, we recognize it when he opens the door to an empty bedroom its the bedroom of the one girl he dreamed about
we can see panic in his eyes -> he realizes he has to save her bforefreddy comes!
he seeks her in the house, camera shows shes in bathroom, in front of mirror combing her hair, looking very pretty, getting ready for bed
lead singer passes the bathroom with an open door but doesnt discover her
Mid shot of her and the mirror, focus pull, deep focus on lead singer passing the bathroom in the mirror but looking like freddykrueger while girl bends over to wash her face
lead singer looking normal again goes back to her bed room and gets into her bed, same side Freddy lied
she enters the room, doesn't see him, goes to bed.....
remade sequence and original movie sequences intercutting with each other
over the shoulder of girl on lead singer
she starts turning around and he realizes: HE IS FREDDY
Chorus: same scream introduces chorus
band playing and singing in a small black room with CGEs hinting on dreams....
when band member CUs, their faces transform into freddys scar face
2nd verse:
again the leadsinger walking through streets
but this time no zombies
people look normal, too normal that its scary, posh stiff faces and clothes, laughing at him, pointing at him
he is revealed as Freddy Krueger, ugly and with scars... confined in the dreamworld.
Chorus again
Ending: silent, diegetic sound of heavy breathing
he wakes up
alarm clock turning to 0:01h
CU on eye, slowly zooming out to reveal his whole face and body
camera pans higher and reveals Freddy Krueger behind him in bed
he starts whispering his song 1,2 Freddys coming for you....
last thing we see is lead singer turning around shocked and black!
Example 3)
Band: Schattenvernichter (german: ) -
Style: Jazz, swing
Image: Happy, crazy, loving and stoned Berlin scene boys. Sex, Drugs and Music!
Outside/bright sunlight/early morning
- diegetic sound of birds, CU on a young man’s face, coat buttoned up, hat pulled down coverin half the face ->looking mysterious
- sudden jump in mood when music kicks in, wide shot showing him at the river, he rips off his coat wearing only swimming trunks and he jumps into the water!
- People come to this beach bar-like location, stereos are getting set up, party people everywhere, musicians (the band) carry their instruments to the river, playing barefeet in the sand
- Shots of bartenders, pretty girls dancing and celebrating, laughter etc.
- quick cuts to reveal all of this and create a happy summer atmosphere
- (feeling of Bacardi TV commercial)
- the party continues in the streets of Berlin
- like a carnival, all the people from the beach bar take over the streets and run into houses, drag out people to party with them
- run into supermarkets, taking what they want and encourage the shop assistant to join
- the group of people gets bigger and bigger
- party gets crazier and crazier
- intercutswith the beachbar: the band thrown their instruments into the river, fast cuts and eventually staying at beach bar, only band is still there
- end: a bird’s eye of the musicians lying in the sand, zooming out, slowly turning
- final image of sunset at the river and shallow focus of skyline in backround
Mood pics:
These are my ideas.
Example 1)
Name of artist/band: Global Competition– “Ignoring her”
(Rock, Post-Punk band, 4 boys, 1 female singer)
Star image: Young rebels, enemies of mainstream and conservative dogmas and society, but dedicated to social and political problems all around the world.
Also very competitive and against other bands/artists who are bad idols for younger generation.
Youth, rebellion, fearless, commitment to the problems of our world.
Music Video treatment:
beginning: Real live recordings, like clips from TV News, showing explosions, war, bombings, disasterous 3rd world countries, crying women and babies, wounded people.... Fokushima. – quick cuts, grainy image
- diegetic sound of news clips, reporter voice etc.
- slow fade-in of beginning of song, mixing with short intercuts of images of band standing on a roof top of a sky scraper/very high house with flat roof
- sunset/ or sunrise?
- wide shots establish the band,handheld camera, bit shaky -> unstable situation of world matching lyrics
1st Verse: day/outside/sunny/buzzing high street
- the lead singer walking down that street, passing fancy expensive stores eg Louis Vuitton, Chanel, showing CU’s and MS’s of rich people with lots of shopping bags, laughing, celebrating their life and wealth
- panning to a homeless old woman with a baby in her arm sitting almost infront of the store on the sidewalk
- rich people don’t even notice her and get into their shiny red Maserati
- lead singer POV watching this and giving the woman some money
- big smile CU of woman
Chorus: back on roof top/night/weird orange-blue-dark sky
-fast panning around the band -> hinting on the globe, the earth, they sing about the world...!
->conveying a feel of off balance and chaos
->intercuts with extracts of News
2nd verse:night/outside a nightclub
- lead singer comes out of the club, in a good mood
- looks tipsy and starts walking towards the highstreet which is rather empty
- she hails a cab when she sees a very young beautiful girl on the other side of the street, she looks rough, but dressed up
- we see her in a wide shot – a car passes and we dont see her for a split of a second – when the car drove past, the girl turned into the old homeless woman the lead singer saw earlier, smiling her big grin
- shocked reaction shot of lead singer
- back to the othe side of street, the girl looks like the girl again and gets into a big fancy black car with dark windows
- obviously a prostitute, not older than 16 years
- no cabs in sight anymore
- it starts getting colder and raining
- lead singer walks down the empty street
- same street from earlier, but it changes while she’s walking:
• the high class stores transform into shabby corner shops with dodgy looking shop assistants (CUs showing them)
• the clean pavement transforms to be dirty and dumped with litter
• same sky color like in first chorus on roof top
- she starts running until she sees a scyscraper house on the high street (we recognize it from the chorus
- match-on-action: opening the door -> coming out of the door on the roof where the band already waits and plays as well lead singer #1 already stands infront of the mic and sings!
- Who is she?
- Lead singer #2 breaks down next to the band
Chorus: rooftop
- lead singer #2 still lies next to the band while they play the chorus
- her clothes vanish but they just change into the clothes of the young girl, and eventually she completely turns into her
- she gets up and walks around the band
- intercuts of this image and the original chorus(only band, and panning around)
- young girl sits down in a corner with brick wall stones on the roof, starts crying, puts her face into hands
- cut to band
- cut back to girl, but where she used to sit, sits the old woman with the baby
- music ends
- slowmotion – not completely slow motion, just decelerated movements of band putting down their instruments and leaving the rooftop through a door/gate to the stair case
- Extreme WShot of roof top: sun breaks through the dark sky
- Throwing a sun stream on the woman and the baby
- Fading out – black.
Exemple 2)
Band: Freddy Krueger - 'Nightmare'
Style: Heavy Metal, Screamo
5 male members
Image: "Slipknot" and "Bring me the horizon" like - dark, scary image, like outsiders back at highschool who seek revenge, sing of murder and death, hints on rebellion and violence, escape ideologies and life ruled by rules, conventions, limits, and realism
Music Video Treatment:
Opening sequence is a film sequence of the original movie "Nightmare on elmstreet" + diegetic film sound: girl goes to bed, slowly falls to sleep, turns around and Freddy lies next to her
diegetic scream but turned-up volume
shaky zoom out of movie, zooming into another bedroom
ECU of alarm clock showing 0:00h
ECU on eye of lead singer lying in bed and waking up, sharp opening of eye
song starts
establishing the room by showing the bed by looking down on it revealing the singer rolling onto his back
quite contrasting image to hard music playing
->whole sequence interrupted with quick intercuts of band playing as crazy/cut ins of instruments
1st verse: lead singer walking out of his house, whole world looks unreal, moving spooky looking trees, moving sidewalks growing bigger and smaller, people looking like zombies and giving him weird looks who looks normal
he enters a house, we recognize it when he opens the door to an empty bedroom its the bedroom of the one girl he dreamed about
we can see panic in his eyes -> he realizes he has to save her bforefreddy comes!
he seeks her in the house, camera shows shes in bathroom, in front of mirror combing her hair, looking very pretty, getting ready for bed
lead singer passes the bathroom with an open door but doesnt discover her
Mid shot of her and the mirror, focus pull, deep focus on lead singer passing the bathroom in the mirror but looking like freddykrueger while girl bends over to wash her face
lead singer looking normal again goes back to her bed room and gets into her bed, same side Freddy lied
she enters the room, doesn't see him, goes to bed.....
remade sequence and original movie sequences intercutting with each other
over the shoulder of girl on lead singer
she starts turning around and he realizes: HE IS FREDDY
Chorus: same scream introduces chorus
band playing and singing in a small black room with CGEs hinting on dreams....
when band member CUs, their faces transform into freddys scar face
2nd verse:
again the leadsinger walking through streets
but this time no zombies
people look normal, too normal that its scary, posh stiff faces and clothes, laughing at him, pointing at him
he is revealed as Freddy Krueger, ugly and with scars... confined in the dreamworld.
Chorus again
Ending: silent, diegetic sound of heavy breathing
he wakes up
alarm clock turning to 0:01h
CU on eye, slowly zooming out to reveal his whole face and body
camera pans higher and reveals Freddy Krueger behind him in bed
he starts whispering his song 1,2 Freddys coming for you....
last thing we see is lead singer turning around shocked and black!
Example 3)
Band: Schattenvernichter (german: ) -
Style: Jazz, swing
Image: Happy, crazy, loving and stoned Berlin scene boys. Sex, Drugs and Music!
Outside/bright sunlight/early morning
- diegetic sound of birds, CU on a young man’s face, coat buttoned up, hat pulled down coverin half the face ->looking mysterious
- sudden jump in mood when music kicks in, wide shot showing him at the river, he rips off his coat wearing only swimming trunks and he jumps into the water!
- People come to this beach bar-like location, stereos are getting set up, party people everywhere, musicians (the band) carry their instruments to the river, playing barefeet in the sand
- Shots of bartenders, pretty girls dancing and celebrating, laughter etc.
- quick cuts to reveal all of this and create a happy summer atmosphere
- (feeling of Bacardi TV commercial)
- the party continues in the streets of Berlin
- like a carnival, all the people from the beach bar take over the streets and run into houses, drag out people to party with them
- run into supermarkets, taking what they want and encourage the shop assistant to join
- the group of people gets bigger and bigger
- party gets crazier and crazier
- intercutswith the beachbar: the band thrown their instruments into the river, fast cuts and eventually staying at beach bar, only band is still there
- end: a bird’s eye of the musicians lying in the sand, zooming out, slowly turning
- final image of sunset at the river and shallow focus of skyline in backround
Mood pics:
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