For defining the target audience of Peter and The Wolf I use the 'Encoding-Decoding Model 3' by identifying the demographic and psychographic characteristics a Peter&The Wolf Fan would have. I do this with an example of one single person.
Demographic:
Demographic:
- 22 years
- male
- bisexual
- white, eurpean
- looks: pale, tall, skinny, longish dark curly hair, black eyeliner, denim shirt or white T-Shirt, wooly colorful hoodie, denim or leather jacket
- JICNARS scale: C1, which identifies the status - supervosiry/clerical/junior management: moddle-class, like teacher parents, jobbing in supermarket or CD store, no Uni.
- looking at VALS - The psychographic profiling system: he'd be a drifter, innovator or experiencer
- young, chilled, impulsive
- spending much money on music&film, well all he has, is not sure what he wants from life but has a clear opinion on art and his preferences -> arty, independent films and music
- individual
- doesnt need attention
- thinker
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